Analytics tells you traffic. Contexto tells you intent.
Google Analytics counts arrivals and exits. It says nothing about who your visitors were, what they needed, or what your site failed to answer. Contexto captures all three — from the conversations themselves.
You've measured traffic for years. You've never once measured intent.
Every analytics tool you run answers how many and from where. None of them answer the question that actually matters: why did this person come, and did they get what they needed? Contexto answers it as a by-product of doing its day job. When a question requires it, the concierge establishes who it's talking to; every conversation records what was asked, whether it could be answered, and how the visitor rated the result. That is a live, running survey of your real audience — one you could never have fielded at this scale.
Six things your page-view tools will never tell you.
Contexto surfaces the qualitative signals that clickstream analytics structurally cannot capture — because they live in what people ask, not where they click.
Who is actually asking
Analytics gives you devices and locations. Contexto gives you role, career stage and interest — a clinician vs a patient, a prospective student vs an alumna — declared naturally in conversation, never through an intrusive survey.
What they really want
Not page hits and bounce rates — the actual questions your visitors type, in their own words. That is the raw material of intent, and it is invisible to every page-view tool you already run.
Where confusion lives
Which pages generate the most questions, and what those questions reveal about where your navigation or wording is letting people down.
What your site never answers
The questions Contexto genuinely could not answer from your content. These content gaps are the single most valuable output — your next content briefs, written by your own audience.
Whether the answers land
Every answer can be rated. Contexto tracks an AI-helpfulness satisfaction score from real thumbs up and down, so you know whether visitors are actually being helped, not just served.
Who comes back
Unique versus returning visitors and a returning-visitor rate, because a concierge people come back to is telling you something a one-off pageview never could.
It learns who's asking without ever running a survey.
Profiling in Contexto is invisible. When — and only when — an answer depends on the audience, the concierge offers a natural choice: clinician or patient, prospective student or industry partner, member or member-to-be. That single tap both sharpens the answer and records a role, career stage and interest for the session. Returning visitors are recognised and never asked twice.
The audiences and the topics of interest are fully customisable per organisation, guided by a profiling brief you set during onboarding. A hospital network and a peak body run the same mechanism and come away with completely different — and completely relevant — audience maps.
Every click Contexto sends into your site is measurable.
Contexto isn't a black box bolted onto your analytics — it feeds them. The widget fires GTM dataLayer events when a visitor opens the chat, starts a session, and sends and receives messages. And every link the concierge places in an answer is automatically tagged with UTM parameters (utm_source=contexto). The result: both how much your visitors use Contexto and how many of them it drives deeper into your site show up in your own Google Analytics and Tag Manager — as hard, attributable numbers, not a vendor's dashboard you have to take on faith.
The numbers you get, out of the box.
Alongside the qualitative picture, Contexto gives you a running quantitative read — and this is only the beginning of what the intelligence layer will surface.
Sessions & messages
Total sessions, total messages, and average messages per session — the depth of engagement, not just the count of visits.
Trend over time
A sessions-per-day view across any date range you choose, so you can see the effect of a campaign or a content push.
Top pages by questions
The pages driving the most conversations — where curiosity, and confusion, concentrate.
Who's asking
A live distribution of visitor roles, built from profiling signals, so you can see the mix of audiences you actually serve.
What they're interested in
A breakdown of the topics and interests visitors declare — customisable to the categories that matter to your organisation.
Content gaps & topics
Automatically surfaced themes, your most-cited pages, and the specific questions your site couldn't answer — each linked back to real conversations.
And it comes to you as a report you don't have to write.
A sample of the distilled output. The real work is the intelligence underneath it — the report is just how it reaches you.
From gap, to page, to answered.
The intelligence loop is simple: a gap surfaces → your team publishes the page → Contexto re-indexes it automatically → the next visitor to ask gets a real answer. Within weeks of one deployment, the analysis surfaced three topics members kept raising that the website didn't cover — each became a content brief.
Audience intelligence, explained
How is this different from Google Analytics?expand_more
Google Analytics is a counter: it tells you how many people arrived, on which pages, from where, and when they left. It cannot tell you who those people were or what they were trying to do. Contexto captures intent directly — the real questions, the audience behind them, and the answers your site is missing — because it is built from conversations, not clickstreams. The two are complementary: analytics measures traffic, Contexto explains it.
How does the profiling actually work?expand_more
When an answer genuinely depends on who is asking, Contexto offers natural choices as quick replies — for example "Are you a clinician or a patient?". The visitor's answer both tailors the response and records a role, stage and interest against that session. It is remembered via a cookie so returning visitors are never re-qualified, and for logged-in users your site can pass known context so it never needs to ask. No forms, no pop-up surveys.
Can we customise the audiences and topics of interest?expand_more
Yes — the roles, career stages and interests are configured per organisation, along with a profiling guide that tells the concierge how and when to ask. A university and a hospital network capture completely different audience maps from the same mechanism.
Can we prove how much traffic Contexto sends into our site?expand_more
Yes. Every link Contexto includes in an answer is automatically tagged with UTM parameters (source = contexto), and the widget fires GTM dataLayer events when a chat is opened, a session starts, and messages are sent and received. That means both the usage of Contexto and the click-throughs it drives to the rest of your site show up in your own Google Analytics and Tag Manager — attributable, not anecdotal.
Do you need personal data to produce this?expand_more
No. The intelligence is built from anonymous conversations and self-declared role/interest signals — no names, emails or accounts required. Data is stored in your region and never used to train AI models.
Do we have to read every transcript?expand_more
No. The analysis is distilled automatically into themes, gaps and reports. Individual conversations are there in your dashboard if you want to drill in, but the point is that you don't have to.
Ready to turn your website into a conversation?
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