FAQ pages answer
the questions you predicted.
An AI FAQ answers the ones you didn't — and tells you what they were. Here's the difference between an FAQ chatbot and a concierge.
Predicting visitor questions is a losing game
Every FAQ page is a guess about what visitors will ask, frozen at the moment someone wrote it. Real questions drift: new programs launch, policies change, people phrase things in ways nobody anticipated. The gap between your FAQ and your visitors' actual questions grows silently — because a static page can't tell you what it failed to answer.
Static prediction vs dynamic answers
| Static FAQ page | Basic FAQ chatbot | Contexto | |
|---|---|---|---|
| Answers | The 20 questions you wrote | Those same 20, conversationally | Anything your site covers |
| Sources | None needed | None shown | Cited on every answer |
| Unanswered questions | Invisible | Invisible | Logged and reported monthly |
| Maintenance | Manual rewrites | Manual retraining | Automatic re-indexing |
What an AI FAQ actually is
An AI FAQ generates answers from your full published content rather than a hand-written list — so coverage is the whole site, and the "FAQ" writes itself from real questions. Contexto adds the concierge layer: who's asking, which page they're on, and where to send them next.
The report is the point
The monthly gap report turns the FAQ inside out: instead of guessing questions, you receive them. Learn more about audience intelligence.
FAQ chatbots & Contexto
What's the difference between an FAQ chatbot and Contexto?expand_more
Coverage and honesty: whole-site answers with citations, plus a log of what it couldn't answer.
Can we keep our FAQ page?expand_more
Yes. Contexto will cite it. It becomes one source among hundreds.
How long does setup take?expand_more
Days — see How it works.
Is this just a website chatbot?expand_more
It's a concierge: grounded in your content, audience-aware, and reporting intelligence back. "Chatbot" undersells the report.
Your visitors are ready to tell you exactly what they need. Are you ready to hear it?
You'll be speaking with the team at Marameo Design — 15 years building digital platforms for health, research, and university organisations.
30 minutes, no obligation