Your website is full of answers, your visitors just can't find them.
Contexto is an AI concierge for content-heavy websites. It answers every visitor from your own published content, with sources, and hands you what they asked: who's visiting, what they need, and what your site couldn't answer yet.
Reaching your site is the hard part. Finding the answer shouldn’t be.
Most searches now end without a click. In knowledge-heavy fields it’s 60 to 70%, with AI summaries answering the easy questions before anyone reaches a website. So the people who still land on yours are the ones who chose to. They pushed past every AI overview to get here, looking for something specific: a clinical trial, an enrolment pathway, a research collaboration, a programme someone mentioned.
If they can’t find it fast, they leave. And until now, you’d have no idea they came, who they were, or what they needed. Generic chatbots don’t fix that. They deflect, they guess, and they hand back whatever’s already on the page.
Contexto is different. It knows your organisation, reads who’s asking, and gives a precise answer in your voice, with every claim sourced and cited.
of search ends up without a click
Not a chatbot. A concierge that actually knows your organisation.
Generic AI answers from the internet. Contexto is trained on your published content, briefed through a structured onboarding, and calibrated to the specific audiences you serve — a high-end concierge that reads context and delivers the answer your best staff member would give, to every visitor, at any hour.
Page-aware
Contexto always knows which page the visitor is on. Someone on your clinical-trials page gets a different answer to the same question than someone on your about page.
Audience-aware
A clinician and a patient asking about the same programme get completely different answers. A natural clarifying question establishes who's asking — only when it actually matters.
Organisation-aware
Onboarding teaches Contexto your tone, your priorities, your answer rules, and your audiences. It doesn't just know your content — it knows how you'd want to present it.
Remembers returning visitors
A visitor who identified as a researcher last week isn't re-qualified this week. Cookie-based session memory picks up exactly where they left off.
Guided next steps
When a visitor signals interest in a programme, membership, or trial, Contexto surfaces the right call-to-action — a specific, contextual nudge at the right moment, not a generic link.
Grounded in your content only
Every answer comes from your published website, never the open internet. No fabricated references, no hallucinated programmes, no answers that contradict your own policies.
Up and running in days. No engineering required.
No developers, no data migration, no lengthy implementation project. Contexto is self-service from day one.
You teach Contexto who you are
A structured onboarding — by voice if you like — captures your audiences, tone, priorities, and exactly how specific questions should be handled. Fully self-service.
Contexto reads your site
It indexes your publicly published website — no file uploads, no data migration. Your content is already there; Contexto just learns to navigate it perfectly.
One line of code and you're live
A single embed places the widget on your site, fully branded and configured as yours. Your visitors start getting precise answers immediately.
Your visitors start telling you things
Every conversation feeds back intelligence — who's asking, what they need, what your site doesn't answer — surfaced automatically, with no transcripts to read.
Every question your visitor asks is something they're trying to tell you.
You’ve invested years in your content. Google Analytics tells you how many people showed up and how quickly they left — almost nothing about who they were, what they needed, or whether they found it. That’s not a data problem; it’s a conversation problem.
Contexto turns every visitor interaction into qualitative intelligence — automatically analysed, automatically surfaced, no transcripts to read. See what audience intelligence uncovers →
Who
Role, career stage, intent — captured naturally in conversation, not inferred from page views.
What
The real questions visitors are asking — not the pages they clicked, but the needs they voiced.
Where
Which pages generate the most questions, and what those questions reveal about missing content.
Gaps
Topics visitors ask about that your site doesn't answer — your next content brief, written by your own audience.
We built Contexto because we kept watching the same thing happen.
Over nearly fifteen years we’ve delivered some of the country’s most sophisticated content platforms — careful information architecture, considered navigation, real sector expertise. And then we’d open the analytics and watch people arrive, wander, and leave without finding what they came for. The content was there. The problem sat in the layer between the visitor and the answer, and that’s the layer nobody was really building.
That’s the layer Contexto is. It knows a clinician asks about a trial in a different language than a patient, and that a university speaks differently to a seventeen-year-old choosing a course than to a forty-year-old returning to study. A generic chatbot doesn’t know any of that — and you can’t prompt your way to it. You learn it by spending fifteen years inside these organisations, and that’s the part we’ve already done. A product by Marameo Design →
Contexto Coach — your new digital-strategist assistant.
Contexto Coach takes everything Contexto knows about your visitors and connects it to everything your analytics tools know about their behaviour.
The result is a strategic conversational-intelligence layer that has never existed before: not another dashboard, but a precise, contextual feed of what to fix, what to build, and what to stop doing — built on the only tool that knows both the numbers and the conversation behind them.
Built for the sectors where content complexity is the hardest problem.
Organisations with multiple audience types, high-stakes information, and real consequences when the wrong person gets the wrong answer. Also a strong fit for industry regulators, private hospital networks, cultural institutions, and large foundations.
Health organisations
Patients, clinicians, researchers, and funders are all on the same site, all needing precise answers to very different questions. Contexto serves each correctly, without any single response compromising another.
Research institutions
Deep content libraries, niche audiences, and collaboration opportunities that take real effort to surface. Contexto connects the right researcher, partner, or funder to the right opportunity before they give up and go elsewhere.
Universities & vocational education
A 17-year-old choosing a course, a 40-year-old returning to study, a parent comparing institutions, an industry partner looking to collaborate. The same website, completely different conversations — Contexto handles all of them.
Professional associations
A prospective member weighing up joining, a long-standing member chasing CPD, an employer verifying credentials, a journalist after the sector's position. Four very different conversations on one site, handled without confusion.
Government agencies
A citizen checking what they're entitled to, a business navigating compliance, a staff member looking sideways across the site, media after the official line. Each reaches the right answer without the same generic front door.
Not-for-profits & peak bodies
Donors, the people you serve, volunteers, member organisations, media — five groups with very different reasons for visiting, answered at the right emotional register because Contexto reads the intent.
Questions about Contexto
What is Contexto?expand_more
Contexto is a white-label AI concierge widget for knowledge-heavy websites — health organisations, universities, and research institutions. It embeds into your existing website and answers visitor questions using only your published content. Unlike generic AI chatbots, it is configured with deep organisational context during onboarding, making it audience-aware, page-aware, and organisation-aware.
How is Contexto different from putting ChatGPT on my website?expand_more
ChatGPT answers from the entire internet and has no specific knowledge of your organisation. Contexto answers exclusively from your published website content — no hallucinations, no external references, no contradictions of your own policies. It also knows who's asking: onboarding gives it your tone of voice, your audience personas, your answer rules, and your priorities. The result feels like your most knowledgeable staff member, not a generic assistant.
Does Contexto use data from the internet or external sources?expand_more
No. Every answer is drawn exclusively from your publicly published website content. Contexto never accesses the internet to answer visitor questions. This is deliberate — it ensures accuracy, prevents hallucinations, and keeps every response grounded in content you have reviewed and approved. Data is stored in your region.
How does Contexto know who is visiting the site?expand_more
Contexto uses natural segmentation questions, asked only when a visitor's question needs audience-specific context — for example, whether they're a clinician referring patients or a patient seeking information. Those signals are stored in a session cookie, so returning visitors are recognised and don't re-qualify. For logged-in users, Contexto can also use known user data to personalise further.
Is Contexto relevant now that AI tools are reducing website traffic?expand_more
More relevant than ever. As no-click search rises above 60–70% in knowledge-intensive industries, the visitors who do reach your website are your highest-intent audience — people who specifically sought you out. That makes the quality of their on-site experience more critical, not less. Contexto ensures they find exactly what they need, immediately, through conversation.
What intelligence does Contexto provide to the organisation?expand_more
Contexto surfaces qualitative audience intelligence traditional analytics can't: the actual questions visitors ask (not just the pages they visited), the audience segments generating them, content gaps (topics people ask about that your site doesn't answer), and high-intent signals. It's all automatically analysed and distilled — actionable insight without reading individual transcripts.
How is Contexto implemented technically?expand_more
Contexto deploys via a single embed code — no engineering work from your team. Onboarding is entirely self-service: a structured questionnaire configures tone, audiences, answer rules, and priorities, and Contexto then indexes your published website automatically. Most clients are live within days of completing onboarding.
What is Contexto Coach?expand_more
Contexto Coach is the next evolution of the product, currently in development. It integrates Contexto's conversation intelligence with external analytics (Google Analytics, GTM, Hotjar, Microsoft Clarity, and others) into a unified strategic layer. Because it holds both quantitative behaviour and qualitative conversational context, it surfaces only the most actionable insights — a digital-strategist layer that hasn't previously existed.
Who builds and supports Contexto?expand_more
Contexto is a product of Marameo Design, an Australian digital studio with nearly 15 years building websites for health organisations, universities, and research institutions. That sector knowledge is embedded in how onboarding is structured and how audience segmentation works. Clients booking a strategy call speak directly with the Marameo team.
What does Contexto cost?expand_more
Contexto starts at $197 AUD per month for Mini (up to 1,000 conversations) and $397 AUD for Pro (up to 3,000 conversations, plus document indexing and monthly audience-intelligence reports). Larger deployments are quoted individually. Prices exclude GST, a one-time onboarding fee applies based on site size, and billing is month-to-month with no lock-in. Every plan is fully managed — we handle AI costs, indexing, and tuning, so there are no surprise usage bills.
Your visitors are ready to tell you exactly what they need. Are you ready to hear it?
You'll be speaking with the team at Marameo Design — 15 years building digital platforms for health, research, and university organisations.
30 minutes, no obligation